BrancherX - Case Studies

CASE STUDIES

Automotive
Food & Beverages
Airline
Mom & Baby
Beauty & Cometics
Pharmaceuticals
Telecomunications
Electronics
Banking
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KIA MOTORS

In 2019, KIA Motors faced a big challenge in asserting its position, when sales is stable, and market share decreased from 10.5% to 9.8%.

CITIBANK: Premier Miles Credit Cards Relaunch

Relaunch the revamped PremierMiles credit card with more attractive benefits and level-up its targeted customers

Vietnam Airlines (VNA) is ready to restart their global campaigns with 5 markets (US, AU, KR, JP, DE) again after 2 years of freezing due to pandemic Covid-19. Besides, VNA official operates round-trip direct flights between USA and Vietnam.

COWAY

Coway officially launched in Vietnam in 2020. Although Coway is the No. 1 brand of Water Purifier (WP) and Air Purifier (AP) in Korea, Coway is a new brand in VN market.

DANONE C-section

Aptamil by Danone just entered Vietnam market for 2 years, in the context of a competitive market, they want to increase market share via a campaign to educate moms about their product with scientific background that support child's immune system.

Zespri Kiwifruit

Zespri Kiwifruit is proud to offer customers all over the world with highest quality food, unique growing system and highest commitment of quality and credibility. However, for Vietnam, kiwifruit is still a “foreign” fruit.

Melano CC

Melano CC is a Japanese skincare brand has been co-operated for 4 years from 2019, and we are currently processing 5-year-contract for 2023.

MAYBI

MAYBI is a Vietnamese fashion label that sells a wide selection of modern clothing at reasonable prices. In order to grow the fashion market, Maybi has to find a big number of new consumers.

Dermatix Ultra

Dermatix Ultra is a brand that has been present for more than 10 years in the market. Dermatix Ultra is the number 1 scar treatment specialist in Vietnam (*). However, in 2021, market share in Vietnam decreased. In order to maintain and expand market share in Vietnam, Dermatix Ultra has to attract many new customers in 2022.

CITIBANK: Performance marketing

Citibank invest a big budget on digital acquisition to drive sales for credit card issuance by always-on digital campaigns Agency is requested to deliver sufficient outcome using CPA model.

BAEMIN

BAEMIN is operated by Woowa Brothers Vietnam, an affiliate of Woowa Brothers - Korea's leading food delivery company which was established in 2010. Woowa Brothers Vietnam introduced the BAEMIN service in Vietnam in May 2019 and has established itself as a leading food technology company. BAEMIN has been operating in Vietnam for around two years with remarkable success.

ALAXAN

Launching into Vietnam market from 2000, ALAXAN has been in the market for over 20 years and has built its equity as an effective brand for muscle and body pain relief.

ENERVON

In 2019, KIA Motors faced a big challenge in asserting its position, when sales is stable, and market share decreased from 10.5% to 9.8%.

DECOLGEN

In 2022, DECOLGEN need to develop an impact TV strategy to win TIFFY across regions and keep strong brand position in consumer mind.

COWAY: Heart service

Coway is a top Korean brand of Water-purifier and Air-purifier. In Vietnam, Coway Vina launched 2 years ago but now they need a new advertising strategy that help customers know the as the No. 1 Korean Air/Water Purifier brands.

CUCKOO

Cuckoo is a top lifestyle household Korean brand. In Vietnam, people are aware of Cuckoo as the premium brand of rice cooker. However, Cuckoo still think that they did not utilize all their potential in Vietnam. They need an advertising partner who understand the market and help them grow more.

MICHELIN

New Branding campaign is the biggest campaign in the year from Michelin Global running full funnel from awareness to conversion.

ENSURE

Ensure Gold launched their new product in early 2018 with special ingredient HBM

ENSURE: TET CAMPAIGN 2019

Ensure Gold is a well-known adult formula milk brand in Vietnam targeting affluent elderly people (direct user) & caregivers (main buyer). For each year, during Tet season, the most important gifting season of the year. Ensure will launch their Tet campaign to promote for their products and gift pack

PHILIPS

Philips is renowned for its Kitchen Appliances and Irons, but had NONE product awareness for Floor Care before 2017

ULIKE

Ulike is a well-known IPL hair-removal handset in Korea and China. When coming to Vietnam, they are looking for an integrated advertising agency who understand deeply about the consumer insight in Vietnam and offer the great strategy to launch Ulike successfully in Vietnam.

Marico

Marico is one of the largest corporations in the world in the field of FMCG.

KPLUS

From Apr 2020, K+ launched the Thematic campaign which re-defines the positioning is “K+ transform contents for the whole family, not only Sport, K+ has thousands of great contents.

KPLUS APP

Most people are currently confused between myK+ app & myK+NOW package.

MAYBELLINE: Twice Top 10 Best Digital Campaign. Trend-setter.

MNY will introduce Sensational Liquid Matte as an affordable, weightless alternative.

MAYBELLINE: Twice Top 10 Best Digital Campaign

With the new approach in Face makeup category, liquid foundation will be the key product to grow for total Maybelline business. Fitme has been decided as the core pillar to go massive. To do this, the brand need to create the content that relevant for the target audiences – gen Z and from there, to increase the product penetration by making it most diverse, accessible to all.

BEL The Laughing Cow: Equity 2020

Celebrating TLC 60 years in Vietnam together with global repositioning campaign, TLC Vietnam aimed to give a relevant and unique role of the brand to people's daily life.

BEL The Laughing Cow: Tet 2020

Tet is a traditional festive season in Vietnam when people celebrates family reunion as well as spiritual beliefs for a better year ahead. During Tet, Con Bo Cuoi is unclear in brand role and product consumption occasion. Hence, moms do not consider preparing food with CBC during Tet.

BEL The Laughing Cow: Equity 2021

As the brand is turning 100 years old this year plus TLC just established a new positioning last year, this next chapter of repositioning aimed to take the brand to an even higher meaning-not just about positivity but also the transformative effect of owning such power.

TRAPHACO - BOGANIC FORTE

Traphaco is a famous and reputable company in the Vietnamese market with a history of more than 35 years in the pharmaceutical industry. In particular, Boganic has continuously ranked first in the hepatobiliary market since 2013 until now.

MERAP

The company's core values center around promoting health, ensuring environmental sustainability, and maintaining product excellence.

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CASE STUDIES

CASE STUDIES

OUR SERVICE

MEDIA

Strategic Media Planning Effective Media Buying Reporting

CREATIVE

Strategic Planning Ideation Production

SOCIAL

Content Media Planning Viral Strategy Word Of Mouth

PUBLIC RELATIONS

Communications Strategy Crisis Management Reputation Management

ECOMMERCE

We Bring Breakthrough Revenue With Ecommerce

HOTLINE: (+84) 287 303 0568

Contact with Us

Strategic Media Planning
Effective Media Buying
Reporting

Strategic Planning
Ideation
Production

Content Media Planning
Viral Strategy
Word Of Mouth